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Home Resources Content standard The golden rules

The golden rules

In a sentence

Is the information you’re presenting to the public necessary, readable, original, easy to find and well-presented?

In a checklist

  • Is your content easy-to-read and understandable to a layperson?
  • Is the content original?
  • Can the content be found using search words that make sense to the customer?
  • Are the graphics and pictures appropriate, and do they add something to the page?
  • Is the content answering a question that our customers are asking?

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