Council websites can be cluttered with pages there is no demand for. This wastes officer time spent writing and maintaining them, and customer time spent wading through them to get to what they need.
Irrelevant content makes relevant information harder to find by making it difficult to navigate to and search for.
You should consider the following…
Pages should relate to questions or queries asked repeatedly by customers. Your audience should be clear to you as you write. Ask:
Information gained from a website should enable, equip or inform a customer to take an action. It’s rare to find anyone that will browse council web content for fun! Think laterally about their reasons for visiting your page, and gear your content toward those reasons.
All content in this guide is available under the Open Government Licence v3.0, except where otherwise stated.